Wal-Mart and Feeding America Launch Campaign to Combat Hunger with Central PA Food Bank

Throughout April, online acts of support, purchases of participating product and donations at Wal-Mart registers can help secure more than 1 million meals in central Pennsylvania

HARRISBURG – One in nine people, including one in six children in central Pennsylvania, struggle with hunger every day.

As a result, Wal-Mart has teamed up with the Central Pennsylvania Food Bank and Feeding America to help combat this issue.

From now until April 30, Wal-Mart customers can help make a difference in the lives of local families through the company’s fifth annual “Fight Hunger. Spark Change.,” campaign online and in stores.

Wal-Mart and Feeding America are doubling their meal goal to help secure at least 200 million meals nationwide.  Locally, the Central Pennsylvania Food Bank hopes to generate more than 1 million meals from this campaign.

“We are thrilled that Wal-Mart is once again conducting an exciting Fight Hunger Spark Change campaign. By engaging customers and friends of our mission in this way, Wal-Mart will help our Food Bank provide at least 1 million more meals to Central Pennsylvanians in need” said Joe Arthur, executive director of the Central Pennsylvania Food Bank.

Through April 30, Wal-Mart is offering four ways that customers can get involved and fight hunger online, in-store and through social sharing to help secure meals for the Central Pennsylvania Food Bank.

Visit Walmart.com/fighthunger for further details.  Here are the ways customers can participate in the fight against hunger.

  • Purchase product: For every participating product purchased at Wal-Mart stores in central Pennsylvania from now until April 30, 2018, the supplier will donate .10 on behalf of the Central Pennsylvania Food Bank, up to applicable limits.  Participating suppliers include General Mills, The Coca-Cola Company, Kellogg, Kraft Heinz, PepsiCo/Frito-Lay/Quaker, Bush Brothers, Clorox Sales Company, Conagra, Motts, Unilever, Maruchan, Pinnacle Foods, Post and JM Smucker.
  • Donate money to the Central Pennsylvania Food Bank at participating Wal-Mart stores in central Pennsylvania. Donations can be made in increments of $1, $2, $5 or an amount chosen by the customer.  Donating is also an option at the self-checkout (Scan and Go) register.  When customers click “Finish and Pay” on totals over $10, it will trigger the prompt with details on donating.
  • Make an online act of support: For every traceable post of campaign content with #FightHunger on Instagram and for every traceable share or retweet on Facebook and Twitter of campaign content, Wal-Mart will donate $10 to Feeding America and for every click on the support button on the program Web site, Wal-Mart will donate $1 to Feeding America, up to $1.5 million.
  • Use the Wal-Mart Credit Card: Synchrony Bank will donate the monetary equivalent of one meal for each Wal-Mart Credit Card transaction made at Wal-Mart stores and on Walmart.com during the campaign, up to $750,000.

The “Fight Hunger. Spark Change.,” campaign launches at a critical time.  The Central Pennsylvania Food Bank serves 150,000 individuals per month through a network of more than 1,000 partner agencies and programs.

Donations to the Central Pennsylvania Food Bank from this partnership will support youth and backpack programs, elderly programs, emergency food distributions and the MilitaryShare program for veterans struggling with hunger in communities.

“In communities big and small across the country, there are families struggling with hunger,” said Kathleen McLaughlin, president of the Wal-Mart Foundation and chief sustainability officer for Wal-Mart.

“By working together during this campaign with our suppliers, customers and friends at Feeding America, we can help secure 200 million meals that will help those who need it most.”

Last year, the Central Pennsylvania Food Bank received more than $150,000 from Wal-Mart’s campaign to fight hunger.

To learn more about the campaign, visit here.

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