37 dead in Siberian shopping center fire, Russian state media reports

At least 37 people are dead and dozens missing after a fire at a shopping center in the Siberian city of Kemerovo on Sunday, a spokesman for the firefighting agency told Russian state media.

State news agency Tass reported that a fire at the Zimnyaya Vishnya — also known as Winter Cherry — shopping mall in central Kemerovo broke out on the top floor of a four-story building and consumed an area of approximately 1,600 square meters.

Fire authorities said about 69 people, 40 of whom are children, are missing in the complex, which includes a cinema, bowling alley, children’s center and petting zoo, according to Tass.

Video taken at the scene of the fire showed enormous clouds of thick, grey black smoke pouring out of the windows and roof of the shopping mall, as fire crews worked desperately to contain the blaze.

Even after the sun set, a dull red glow could still be seen over the building, before the fire was extinguished.

Footage from the scene appeared to show one person jumping out of a window in an attempt to escape the blaze. CNN could not verify the video.

Twenty people were saved from the burning building, Tass reported, and about 100 others were evacuated.

The fire was brought under control late Sunday night, the firefighting agency told Tass, and a criminal case has been opened.

Kemerovo is about 800 kilometers (approximately 500 miles) northeast of the Kazakhstan border, around 3,600 kilometers (1,800 miles) east of the Russian capital Moscow.

Opened in 2013, the Winter Cherry shopping mall covers an area 23,000 square meters, and includes parking space for 250 cars.

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