National Highway Traffic Safety Administration’s SaferRide App Promoted
CLEARFIELD – The Pennsylvania Department of Transportation (PennDOT), Clearfield Borough and Lawrence Township police departments, and regional Domino’s locations are urging designated driving as part of the national Super Bowl impaired driving enforcement initiative, which runs through Feb. 4.
As part of the mobilization, regional Domino’s locations in Bellefonte, Clarion, Clearfield, DuBois, Duncansville, Huntingdon, Jersey Shore and Lock Haven emphasized celebrating safely by reminding the public that “Fans don’t let fans drive drunk.”
Each location will participate in an advertising campaign encouraging partygoers to select a designated driver for gameday.
The materials, attached to customer’s pizza boxes, will promote the National Highway Traffic Safety Administration’s (NHTSA’s) SaferRide smartphone application.
The app gives users the option of choosing from a list of available taxi services, calling a preprogrammed contact or selecting a map of their current location.
“Having a designated driver is one of the easiest ways to keep people safe on the highway,” said Karen Michael, PennDOT district executive.
“That’s why we’re encouraging fans to think ahead while making their plans for watching the game.”
The campaign, which began in the Clearfield area, will now partner to cover seven central and western Pennsylvania counties, and it aims to reach more than 5,000 residents.
In addition to the advertising campaign, roving DUI patrols will take place across the region during the initiative.
According to preliminary PennDOT 2017 data, there were 17 alcohol-related crashes statewide from 6 p.m. Super Bowl Sunday to 6 a.m. the following morning. There was one fatality.
For more information on the dangers and consequences of impaired driving, visit www.penndot.gov/safety.