Lion Country Lodging has teamed up with Penn State Intercollegiate Athletics to become a Preferred Hotel Partner of Penn State Athletics. Lion Country Lodging is launching the sponsorship with a multi-faceted marketing campaign with Penn State’s 31 varsity sports that includes in-game exposure, digital and on-property activation, as well as a unique opportunity to engage fans by being the first ever entitlement sponsor of the Penn State Football Team Arrival.