Cindy Crawford’s famous 1992 Pepsi Super Bowl ad is back, with a twist. She teamed up with Pepsi to recreate the famous commercial, but this time the super model appears as an emoji.
“The original spot was so great — people come up to me to this day and say they loved that spot,” Crawford told CNN. “I think there’s so much nostalgia for the commercial, so we decided to do it with a twist as a Pepsi emoji. It’s fun to connect with a younger audience.”
The 15 second ad debuts today, featuring Crawford’s cartoon face on a diet Pepsi bottle walking to a vending machine, similar to the original. The commercial debuts along with PepsiMoji characters that will appear on nearly half a billion specially-designed bottles of Pepsi, Diet Pepsi and Pepsi MAX this summer.
Crawford didn’t slip into the iconic denim shorts she wore in the first Pepsi ad this time, but she told CNN she still owns them. In fact, when they taped the original 1992 ad Pepsi asked her to bring her favorite shorts to the shoot, and they went on to become world famous.
One thing true to Crawford on the emoji is her famous beauty mark. Now the 50-year-old says she embraces it, although growing up it made her self conscious. “It’s funny … what makes a ‘Cindy Crawford’ emoji different is my mole,” Crawford told CNN. “As a kid my beauty mark is what I was most self conscious of, and now it’s the thing that made me stand out. I try to tell girls to embrace the thing that’s different. What people see is your confidence,” she said, not your imperfections.
It’s been 24 years since the ad first ran, and she says this new ad has definitely earned her some points with her 14-year-old daughter, Kaia. “She thinks it’s cool.”