Netflix shares dive 15% this week

Netflix shares have more than doubled this year. But this week has been absolutely brutal for the stock.

Shares have tumbled more than 15% since the close of trading Monday. It was the biggest loser on the S&P on Thursday, dropping nearly 8% that day alone, and the slide continued on Friday.

There doesn’t appear to be any particular reason for the high flying stock’s plunge. There has been no bad news, no earnings report or analyst note about the company.

Netflix appears to be falling victim to weakness in the broader market, particularly in media stocks. Walt Disney and Time Warner, owner of CNN, were both downgraded this week by Sanford Bernstein, analyst Todd Juenger, which hit the sector hard. In the past, Netfix had been able to buck problems in the media sector, since investors see it as an outfit that will benefit as viewers shift away from traditional television networks. But not this week.

The rocky market is also hitting other momentum stocks. Amazon, another top performer in the S&P, has lost 5% since Monday, while Electronic Arts has lost 10% since Tuesday. Both are still up more than 40% for the year though.

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