CLEARFIELD – The Clearfield Revitalization Corporation conducted a zip code survey in 25 participating businesses in downtown Clearfield ranging from retail, dining, insurance and professional services. The survey was spearheaded by Chris Renaud, who was employed by the CRC for a summer internship program.
A zip code survey determines demographic characteristics and trade area of consumers and are extremely beneficial to the businesses that participated in this free study. The results allow businesses to focus on target geographic areas for marketing and promotion and offers a greater understanding of the qualities and demands of the consumer base of Clearfield, creating a long-term strategy that supports and attracts business growth.
The study took place over a two week period from July 18 through July 31. The businesses who participated were asked to record the zip code of customers who purchased products or services, and the records were compiled on a new sheet each day. This allowed the CRC to breakdown the results showing store traffic per week and also per day.
Over a two week period, 35 different states and six countries were represented in downtown Clearfield. On average, five international individuals shop in downtown Clearfield every week. Forty four percent of Clearfield’s business comes from 16830, and 53 percent of Clearfield’s business comes from the zip codes 16830, 16833, and 15801 which are Clearfield, Curwensville and DuBois. Only 7 percent of Clearfield’s business comes from out of the state; however, shoppers in Clearfield traveled from over 500 different zip codes over a two week period. On the other hand, 80 percent of Clearfield’s business is made up of consumers from 50 different zip codes. On average, over 2,000 people shop in downtown Clearfield each week, and nearly 400 people shop in downtown Clearfield on Saturday and Sunday. Friday showed to be customer’s favorite day to shop.
Chris Renaud reflected on his experience, “The results are fascinating, yet very surprising. It is important that business owners understand the nature of their consumer base. I am pleased the CRC is able to offer this information to our merchants so that it may be part of future marketing strategies. I would like to thank all of the businesses that participated in making this survey a success.”
Each business that participated in the event was entered into a drawing for a pizza party on behalf of the Clearfield Revitalization Corporation. The CRC is happy to announce Spanky’s Courthouse Cafe as the winner of the pizza party. Marketing research such as the zip code study is a free service of the CRC thanks to many generous financial partners. The CRC is a 501(c)3 non-profit charity, and if you are interested in making a contribution, please send donations to the CRC, P.O. Box 75, Clearfield PA 16830.