NEW YORK, (PRNewswire-FirstCall)- Nielsen//NetRatings, a global leader in Internet media and market research, announced today that nearly three-quarters of U.S. active Web users connected at home via broadband in May, growing 15 percentage points over a year ago, when just 57 percent of active Web users relied on broadband connections at home (see Table 1). Research also indicates that broadband users are more likely to make better use of Internet functionalities and newer technologies, such as RSS feeds and blogging.
“Although we are not seeing the explosive month-over-month growth we once were, the market for broadband Internet connection has not yet reached saturation,” said Jon Gibs, senior director of media, Nielsen//NetRatings. “We’re past the point where decreasing prices and increasing availability will move the needle for providers; the remaining consumers will be pushed to broadband as the Internet continues to move beyond text-based information to a comprehensive source for video,” he continued.
Table 1: Broadband Composition among Active Web Users (U.S., Home only)
Web Connection May-05 May-06 Percentage Point Change
Narrowband 43% 28% -15
Broadband 57% 72% +15
The total number of home broadband users has grown 30 percent year over year, from 78.6 million in May 2005 to 102.5 million in May 2006, while the number of narrowband users has dropped 31 percent in the same time period, from 58.8 million to 40.3 million (see Table 2).
Table 2: Number of Broadband Users (U.S., Home only)
Web Connection May-05 May-06 Year-Over-Year Percent Change
Narrowband (000) 58,761 40,325 -31
Broadband (000) 78,573 102,488 +30
Source: Nielsen//NetRatings, June 2006
Broadband composition remains high in the workplace, with 90 percent saturation in May 2006; a year ago that figure was at 82 percent.
Broadband Users Are Early Adopters
Compared to their narrowband-using counterparts, broadband users are over three times as likely to use RSS (Really Simple Syndication) as a delivery method for their preferred Internet content. They are also more than twice as likely to publish a blog, or build a personal Web page.
“It makes sense that broadband users are more likely to adopt new Internet technologies such as RSS feeds and blogging; their faster connections allow them to make better use of the Web technologies available and to view more Web pages quickly and easily. Now it is up to the Web sites providing RSS feeds to maximize the broadband connection,” continued Gibs.
Table 3: Online Activity among Broadband and Narrowband Users
(U.S., Web Users 18+)
Profile Point Composition Composition
(last 30 days) Index Index
RSS – Any 130 39
Blog – Publish/Update 126 57
Web Page Building/Updating Personal 125 57