New York, NY, United States (4E Sports) – Cleveland Browns quarterback Johnny Manziel has filed for a trademark for “Johnny Cleveland” with the intention to use it on athletic apparel and footwear.
It is the 10th trademark filed by Manziel’s company, JMan2 Enterprises LLC, with the U.S. Patent & Trademark Office (USPTO).
The filing comes after two people who sought to register “Johnny Cleveland” were denied on the basis that the name was tied to Manziel, who had not given his approval.
Other marks filed by fans, including “Johnny Be Good, “Johnny Browns” and “Money Manziel” were also preliminarily denied for similar reasons.
Trademarks filed by Manziel include “JFF,” “ManzIIiel” and “The House That Johnny Built,” a reference to the newly renovated Kyle Field at Texas A&M, which will be completed next season.
Manziel is currently waiting for his trademark to “Johnny Football” be registered and has since signed an endorsement deal with Nike, which has used the mark on T-shirts.
The 2012 Heisman Trophy winner has the No. 1 best-selling jersey on the NFL’s official store, NFLShop.com, based on sales from April through August.