ICC holds forum for Cricket World Cup 2015

Fitzgerald Cecilio – 4E Sports Reporter

Melbourne, Australia (4E Sports) – Around 120 representatives from International Cricket Council’s worldwide partners attended the recent ICC Cricket World Cup 2015 Commercial Partner Forum at the Melbourne Cricket Ground (MCG) in Melbourne.

The tournament will be staged in Australia and New Zealand from February 14 to March 29.

“The ICC Cricket World Cup is returning to Australia and New Zealand for the first time in 23 years and already the excitement and expectation is building towards what we are confident will be a most memorable event,” ICC Chief Executive David Richardson said.

The Forum brought together ICC’s major television partners such as STAR Sports, Super Sport, BSkyB, ESPN, Fox Sports Australia, Sky TV New Zealand and Channel Nine.

Major advertisers such as Reliance, LG, Pepsi, Emirates, Reebok, Castrol, MoneyGram, Hyundai, CUB, DM, Treasury Wines also attended the event together with local officials, main suppliers, service providers and members of the organizing committee.

During the day-long session, the ICC shared its detailed plans for the event with its commercial partners, including presentations on event operations and promotion, broadcast production plans, digital and social media strategy, sponsor and host city activations, signage, travel packages and merchandise.

“This was the largest attended commercial partner forum ever staged and provided an opportunity to engage and to share and discuss preparations and planning for the ICC Cricket World Cup 2015,” ICC General Manager on Commercial Campbell Jamieson said.

“ICC’s relationship with its commercial partners has grown from strength to strength with the delivery of each event. Instead of looking at the ICC Cricket World Cup 2015 as the last event of the current cycle, we are approaching it as what we hope will be the continuation of our partnership into the next commercial rights cycle,” he added.

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