Mass adoption of smart homes to continue as 9 billion devices enter market

Windsor Genova – Fourth Estate Cooperative Contributor

Redwood City, CA, United States (4E) – A forecast that there will be 9 billion devices that can connect to homes by 2018 is supporting the mass adoption of smart homes, according to a report of connected home solution provider iControl Networks.

More and more smart home devices are introduced into the market each week, iControl said in its “2014 State of the Smart Home Report” (SSHR), which was based on a survey of nearly 1,000 homeowners and renters aged 25 and above. The report found that a third or 32 percent of the respondents were technology enthusiasts, who prefer control over not only thermostats and lights, but also over other features like home entertainment systems, appliances, door locks and garage door openers.

Spearheading the home automation trend are major technology companies Apple, Samsung, and Google. Samsung’s smart home kit has door and temperature sensors, movement sensors, remote power switches, location-sensing key fobs, and the like all hooked up through a single simple Hub device and can be controlled through a smartphone app.

Apple is building a software platform to which all the top home automation kit providers subscribe. The planned platform allows the operation of different brands of smart thermostat, smart lights and other devices. Apple is also using voice recognition to turn off lights, lock doors and lower thermostats.

Google has Nest smart thermostats that optimize energy usage by automatically lowering the temperature when nobody’s home. The same technology allows a car to tell the thermostat when the homeowner will be home, so it can heat up the house in advance.

The search engine giant also has the Nest Protect, a smoke and carbon monoxide alarm that gives voice alerts and can differentiate between burning toast and actual emergencies.

Zuli developed the Zuli Smartplug, a connected outlet that plugs into existing outlets and gains Bluetooth LE powers. One smartplug can control lights and appliances plugged into them. Three or more smartplugs can determine a user’s location within the home and adjusting settings accordingly. A Zuli app can be programmed to turn on the TV and stereo when one walks into a living room or turn off the lights in the kitchen once a person leaves.

The SSHR complements other reports that the U.S. smart homes market will continue to grow in the coming years. The U.S. currently has the largest market share of smart homes systems in North America, said in its “Smart Homes Market 2020 Forecasts.”

The SSHR cited a forecast by Juniper Research that the smart home market will reach $71 billion by 2018, up from $33 billion in 2013, and $25 billion in 2012. The figure is higher than Strategy Analytics’ forecast of more than $30 billion worth of smart home systems and services in the market by 2018.

Strategy Analytics also predicted that smart home technology and service providers will grow their revenue from 2013 to 2018 with the increased adoption of interactive, professionally monitored security systems and continuing sales of professionally installed control and entertainment systems.

In the report “Evolution of Smart Home and the Internet of Things” by Parks Associates, 64 percent of all smart devices currently in U.S. households operate as part of a security or home controls system. Such devices include motorized door controls, lighting controls, networked security camera, and programmable thermostats, among other devices.

Nearly 4 percent of U.S. households will have a smart home controller by the end of 2014, with an estimated increase to nearly 6 percent by 2015, said Patrice Samuels, research analyst at Parks Associates, an internationally recognized market research and consulting company specializing in emerging consumer technology products and services.

Smart homes would be a boon to listings agents as they can also capitalize on the trend. And showing how tech savvy they are in their sales pitch can make them more credible to smart home buyers and easily close deals. This means showing clients smart homes through virtual tours and micro videos.

Like the smartphone-controlled smart homes, agents and brokers can show their listings to clients remotely in a movie format. They can create the video themselves with ease using tools like RealBiz Media on

Virtual tours and videos can be created out of listings photos using Nestbuilder Agent and Microvideo App, both developed by Realbiz Media Group, Inc. (OTCQB: RBIZ). Once created, the tours can be automatically added to the agent’s social media accounts and websites.

The Microvideo App creates listing video microsites so brokers and agents can jointly and effectively execute marketing campaigns.

Realbiz Media is a publicly-traded company that offers its shares over-the-counter. Its stocks closed at $0.13 on Friday. To learn more about Realbiz Media, contact or call 1.888.REAL.BIZ (888.732.5249).

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