‘Virtual open house’ app takes on video chat as remote walk-through tool

Windsor Genova – Fourth Estate Cooperative Contributor

Chicago, IL, United States (4E) – A new app for realtors that allows multiple remote homebuyers to simultaneously tour a property listing online is testing its mettle against video chat used by agents to give off-site clients a virtual walk-through of properties on sale.

Five property brokers are pilot testing the Realync app developed by a Chicago-based company of the same name. It was launched in June.

Realync co-founder and CEO Matt Weirich touts the new live video sharing app as a 100 percent for-realtor tool unlike the video chatting apps Google Hangouts, FaceTime and Skype.

Realync allows more than one person to log on at a time creating a “virtual open house,” where a hundred clients can see listings conveniently from their computers or mobile devices wherever they are in the world.

Users can communicate via live video, take and save photos, zoom in and out, view property information, send instant messages to their agents, and take notes that they can review later. Clients can privately chat and their conversation cannot be seen by the agent.

Realync records property footages to the cloud allowing users to save the tour files, which they will be able to review and share.

Realync also can share recorded tours on social media and through email.

Virtual tour is currently conducted via smartphones using free video chatting apps. Agents like Sherry Arnold of Fort Bragg, North Carolina uses FaceTime and Skype to show long-distance clients flaws that wouldn’t appear in listing photos. Her colleague at the ERA Strother Real Estate, Katie Barbato, made at least four sales using FaceTime, which is for Apple devices.

Even the futuristic Google Glass is being used to conduct live video walk-throughs. Greg Geilman, an agent at Manhattan Beach, California-based South Bay Residential, transmitted video of a property to his client hands-free using the eyewear’s voice command function.

Virtual tours are also provided by RealBiz Media Group, Inc. (OTCQB: RBIZ) at its listings platform called Nestbuilder.com.

The site allows agents to easily create unlimited virtual tours and YouTube videos syndicated to Realtor.com®, major search engines and social networks supported by a suite of marketing tools. It also has the Video Microsite Program that integrates property videos with unique video search engine optimization strategies, traffic and lead generation.

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