Tallahassee, FL, United States (4E Sports) – Nike questioned Florida State officials last year after Seminoles coach Jimbo Fisher’s son was caught on camera wearing a competitor’s sweatshirt, according to a media report.
Via e-mail, Nike assistant director for football sports marketing Mark Dupes mentioned that Fisher’s son, Ethan, was seen celebrating on television wearing an Under Armour sweatshirt after the Seminoles’ win over Miami on Nov. 2, according to the Wall Street Journal.
Dupes, who oversees FSU’s licensing and apparel deal, also requested a Seminoles official to remove any Under Armour gear from Fisher’s 9-year-old son in the future.
FSU senior associate athletics director Monk Bonasorte told the WSJ he never acted on the email, but thought Dupes’ comment was made more in jest.
“What am I going to do, go to coach and say, ‘Hey, can you take that shirt off him?’” Bonasorte said. “I’m not going to call Jimbo Fisher and tell him what his son can wear.
“I think Mark was just trying to say, ‘Hey, can the coach’s son wear something else?’ It was more just a joke to us. It wasn’t Nike being the big bad wolf telling a kid what to wear.”
Nike clarified that its $4.2 million deal with FSU “does not extend to family members” but Ethan wore Nike apparel for the remainder of the team’s national championship season.