Los Angeles, CA, United States (4E) – Paula Deen is all set to launch her own digital network this September, the celebrity chef herself announced on Wednesday.
In a statement on her website, she said, “I’m so excited about my new online Network and can’t wait to show everyone what we’ve been working on. We’re going to have so much fun being together and cooking up some wonderful new and classic dishes. Y’all can get my recipes, tips and cooking anytime you want – this is for you.”
The former Food Network big name added, “I can’t wait to crank up the oven and get cooking for the people I love: my family, my friends and my fans!”
The Paula Deen Network, aside from being digital and interactive, is a paid subscription, with early registration beginning in July, and a 14-day free trial for those who will subscribe upon its actual launch.
Deen’s new network announcement is said to be part of her “comeback” following the 2013 controversy when she admitted to using the N-word, which caused her to be dropped by Food Network, Walmart, and other sponsors.
According to E! News, the network has been in the works since May at Deen’s studio in Savannah. Gordon Elliot, her longtime producer, said, “She was always bigger than a 30-minute television show and now she has the perfect medium to share her cooking, her personality and her life with fans anytime they want to watch.”
Despite offers for her to return to television, Paula Deen Ventures CEO Steven Nanula said, “[S]he ultimately decided to launch the Paula Deen Network because it gives her a greater level of direct access to her millions of fans when it is convenient for them.” In addition, Deen will also have full creative control of the shows, recipes and content.