Consumer confidence in western China rising

Nathan Andrada – Fourth Estate Cooperative Contributor

Beijing, China (4E) – The overall consumer confidence index for China stayed flat in the first three months of this year at 111 points, compared with the fourth quarter of 2013, according to a report released by data provider Nielsen.

Confidence among consumers in China’s western regions is increasing even as those in the east of the country have become less optimistic, according to Nielsen.

Confidence in eastern China stayed higher, but the level there fell while it rose in the less-developed West. The report also showed that the gap between big and small cities is narrowing.

Yan Xuan, President of Nielsen Greater China, said in a statement that the lower tier cities are catching up with tier 1 counterparts in terms of consumer optimism, and consumer confidence level is rising in western China.

The consumer confidence survey by Nielsen is based on responses from online consumers and covers only those respondents who have access to the internet.

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