Washington, DC, United States (4E) – The Alcohol and Tobacco Tax and Trade Bureau (ATTTB) on Tuesday recalled its approval of Palcohol, a powdered alcohol, but the company making the product said it will seek reapproval of the drink mix.
ATTTB spokesman Tom Hogue said the approval of Palcohol vodka, rum and cocktails was issued in error. Hogue did not elaborate.
Palcohol maker Lipsmark LLC of Tempe, Arizona said on a blog on its website that it has returned seven label approvals to the sub-agency of the Department of Treasury.
The blog, Bevlog, said the labels approved on April 8 need to be corrected as to the Palcohol bag’s content amount. The labels cover covering five Palcohol products: two rum-like, two vodka-like, one Cosmopolitan-like, one Lemon Drop-like, and one Margarita-like.
Lipsmark had announced that Palcohol in packets will hit stores in the U.S. this fall. The product’s advantages are that it is lighter than bottled spirits, could be brought anywhere and is less expensive than liquors.