Buffalo, NY, United States (4E Sports) – The Buffalo Bills stand to lose more than $3 million for sending excessive text messages to fans.
“The Buffalo Bills have reached a settlement in this matter which we believe is in the best interest of our organization and our fans,” the team said in a statement.
“The purpose of the Bills’ voluntary, opt-in text messaging program was to provide our fans with information they requested about the team. The organization maintains that our text messaging program was in compliance with the law.”
Jerry Wojcik claimed in his 2012 class action lawsuit that he and others opted to receive text messages from the Bills but said the team sent more than it was allowed, per consumer protection laws.
Last week, a federal court in Tampa, Florida gave preliminary approval to a settlement that would give each plaintiff debit cards for use at the team store or on its official site.
If all 39,750 fans who opted to receive texts from the team collect their debit cards, which will range in value from $57.50 to $75, the Bills would have given out gift cards worth a total $2,487,745.
The cards, which will be fully transferable, will be valid for four years. The Bills will pay an additional $562,500 to Wojcik’s lawyers for attorney fees.
The final hearing, which would be to approve the settlement, is scheduled for Aug. 20.