Damian Lillard signs 10-year, $100M extension with adidas

Fitzgerald Cecilio – 4E Sports Reporter

Portland, OR, United States (4E Sports) – Portland Trail Blazers star Damian Lillard became one of the highest earning endorsers in the NBA after signing a 10-year contract extension with adidas worth $100 million, including incentives and options.

Sources said Lillard’s deal was the biggest shoe contract since Derrick Rose signed a 13-year deal in 2012 that could be worth more than $185 million.

LeBron James and Kevin Durant, both of whom are with Nike, are the highest-earning active players when it comes to shoe endorsements.

Lillard, the 2012-13 Rookie of the Year and made his first All-Star appearance this season, has averaged 20.8 points and 5.6 assists in helping the Blazers clinch a playoff spot.

“Adidas has been great to me over my first two seasons,” said Lillard in a release. “I’ve had the opportunity to wear a lot of great product, help design special versions of shoes, be a part of TV commercials and travel the world with the brand. I’m excited for what the future holds for me and adidas.”

Lillard signed a deal with adidas after he was drafted sixth overall in 2012, one that included an opt-out clause after this season.

Adidas reached an agreement on the big extension with Lillard and agent Aaron Goodwin, who also negotiated James’ and Durant’s first deals with Nike when they came into the league.

Despite the large deals given to Rose — and now Lillard — shoe industry insiders don’t expect adidas to be conservative during this year’s draft, which is loaded with potential stars such as Andrew Wiggins and Jabari Parker.

Adidas has the official apparel deal with the NBA but had only a 5.5 percent stake of the U.S. basketball shoe sales market in 2013. Nike and the Jordan Brand, which it owns, combined for 92 percent.

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