Mansfield, CT, United States (4E Sports) – UConn basketball fans were able to avail of burritos priced at only a dollar each after both of their men’s and women’s teams won NCAA championships.
In the “If UConn wins, you win” promotion, Moe’s Southwest Grill restaurants–official sponsors of the UConn athletic department–gave away nearly $435,000 in business.
Their 17 branches in the state lowered the price of burritos as the UConn men’s and women’s teams advanced in the NCAA tournaments.
When both teams made the Sweet 16, the price of burritos, normally about $8, was reduced to $5 for the day after their wins. A trip to the Elite Eight made burritos $4 the next day. The price was reduced to $3 for the Final Four and getting to the championship games. And after both teams prevailed, all 17 restaurants lowered the price of their burritos to $1 for a day.
Matt Rusconi, co-owner of seven of the stores, said that the company’s 17 branches sold a total of 20,000 burritos at $1, which is below the cost of the product and labor, and about 100,000 burritos total throughout the March Madness promotion.
“It was worth it because it showed our connection to the program and introduced some new customers to our brand,” Rusconi said.