Austin, TX, United States (4E Sports) – Oklahoma and Texas announced their matchup formerly called the “Red River Rivalry” will now be known as the “AT&T Red River Showdown”.
Next season will be the 109th meeting between the Texas Longhorns and Oklahoma Sooners, who have been playing each other at the Cotton Bowl in Dallas since 1929.
Texas leads the all-time series 60-43-5, having also won the most recent meeting in 2013. However, Oklahoma had won the previous three meetings before that and still has a 9-5 record since the start of the new millennium.
It was orginally dubbed the Red River Shootout, until it underwent its first name change in 2005 to the Red River Rivalry to commemorate the 100th meeting between the programs.
AT&T became a sponsor of the game the following year.
“We look forward to working with AT&T representatives and the University of Oklahoma to generate excitement for the new name and brand, and continuing our relationships with the State Fair of Texas,” said Texas athletic director Steve Patterson.