Delta introduces redeemable mileage based on ticket price

Windsor Genova – Fourth Estate Cooperative Contributor

Atlanta, GA, United States (4E) – Delta Air Lines announced on Wednesday its new SkyMiles program that rewards customers redeemable miles if they buy more tickets.

The new program, which changes the basis of the reward from distance traveled to ticket price, takes effect on Jan. 1, 2015, the airline said in a press release.

Under the new program, customers will be able to earn between five and 11 miles per dollar* spent based on their SkyMiles status, and continue to earn up to an additional two miles per dollar* when using their Delta SkyMiles Credit Card, for a total of up to 13 miles per dollar.

The new program also introduces a five-tier structure that will give SkyMiles members more redemption options. The lowest level for SkyMiles Saver Awards will remain at 25,000 miles for an Economy Class Award ticket for travel within the U.S. and Canada excluding Hawaii. All of Delta’s worldwide redemption charts will be updated to reflect the new options in the last quarter of 2014 and will be effective for new Award bookings beginning Jan. 1, 2015.

Also to be introduced are One-Way Award tickets starting as low as 12,500 miles within the U.S. and Canada excluding Hawaii. It will offer customers the ability to redeem Miles + Cash to provide more Award booking options for tickets purchased at or through Delta reservations.

“The introduction of a new model for earning miles will increase rewards for those who spend more as well as differentiate the SkyMiles frequent flyer program for our premium travelers,” said Jeff Robertson, Delta’s vice president – SkyMiles. “The travel industry, including nearly all hotel and credit card programs, has already moved to a spend-based model. Delta will become the first U.S. global carrier to make this transition to better reward our most loyal customers.”

Delta started SkyMiles 33 years ago making it one of the longest-running and most successful loyalty programs in the travel industry. In 2013, frequent flyers redeemed more than 271 billion miles in the SkyMiles program for more than 11 million Award redemptions.

Delta Air Lines serves nearly 165 million customers each year.

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