New Orleans, LA, United States (4E Sports) – The New Orleans Arena, home of NBA’s Pelicans, officially become the Smoothie King Center following a 10-year deal reportedly worth $40 million Thursday.
There is an option for Smoothie King to renew for an additional 10 years.
Smoothie King is headquartered in Metairie with more than 650 locations in the United States and Asia.
The Pelicans considered offers from two other undisclosed companies, along with Smoothie King. But Pelicans president Dennis Lauscha said Smoothie King won out because it was a local company with aggressive growth plans similar to the franchise’s objectives.
“Aside from the branding of the team, besides the practice facility, finding a naming rights partner was key to the long-term financial viability of this franchise in this market. We put it right at the top of the list of things that needed to be accomplished,” Lauscha said.
Since it opened in 1999, the home of the Pelicans has been without a corporate name.
Now, only Madison Square Garden, where the New York Knicks play, and the Palace of Auburn Hills, which is home of the Detroit Pistons, remain as NBA arena’s without a naming rights deal.
Smoothie King will quickly get worldwide exposure Feb. 16 via the NBA All-Star Star Game to be played at the facility and reach fans in 215 countries and territories.