Mila Kunis named new Jim Beam global partner and spokesperson

Paula David – Fourth Estate Cooperative Reporter

Los Angeles, CA, United States (4E) – Actress Mila Kunis has been named the newest global partner and spokesperson of famous bourbon Jim Beam, to market their new “Make History” campaign worldwide.

“As a fan of bourbon and a huge proponent of making history, I am thrilled to be the newest member of the Jim Beam family,” the actress said in a statement. Prior to the announcement, Kunis immersed herself in the “heritage, traditions and craftsmanship of “America’s Native Spirit’” at the Jim Beam distillery in Clermont, KY, with the company’s seventh generation Master Distiller Fred Noe.

“Mila’s love of bourbon, her appreciation for the authenticity of our brand, her warm personality and her global relevance to our Make History™ campaign make her the perfect partner,” Beam Inc.’s senior vice president Kevin George said. “Anyone would want to share a Jim Beam with Mila. We love that about her, and couldn’t be happier to have her join the Jim Beam family.”

Despite its history tracing back to 1795, this is Jim Beam’s first attempt at global marketing, with three new television commercials with Kunis slated to premiere in America in mid-February, and the rest of the world in the next few months.

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