Apple’s share in smartphone market continues to decline year-on-year

Jeremiah Yap – Fourth Estate Cooperative Writer

San Francisco, CA, United States (4E) – Apple gained in the smartphone market share on a month-to-month basis since it released the iPhone 5s and iPhone 5c. But the growth is temporary as the Cupertino-based company’s smartphone market share has declined year-on-year.

According to market research firm Kantar Worldpanel, the iPhone 5s and 5c’s release helped Apple sell nine million smartphone devices over it’s launch weekend. From September to November, Apple had a 43.1 percent market share in the United States, 35 percent in Australia, 69.1 percent share in Japan, and 30.6 percent in the United Kingdom.

Android still dominates the smartphone market. Google’s mobile OS has grown stronger over the years with other smartphone manufacturers.

“After years of increasing market share, Android has now reached a point where significant growth in developed markets is becoming harder to find.

“Android’s growth has been spearheaded by Samsung, but the manufacturer is now seeing its share of sales across the major European economies dip year on year as a sustained comeback from Sony, Nokia and LG begins to broaden the competitive landscape,” Kantar Worldpanel Comtech strategic insight director Dominic Sunnebo said.

From November 2012 to November 2013, Apple’s iOS share has dropped in the US (53 to 43.1 percent), Europe (24.6 to 18.1 percent), and China (18.5 to 17 percent).

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