Kantar: Android still leads Apple in smartphone sales

Jeremiah Yap – Fourth Estate Cooperative Writer

San Francisco, CA, United States (4E) – The sales of iPhone 5s and 5c units have boosted Apple’s overall sales, according to research market firm Kantar. But despite the boost, the Cupertino-based company still fell short to overall Android sales. Apple only grabbed 21 percent of the smartphone market share while Android grabbed 71 percent across 12 key markets.

“In almost all markets, the iPhone 5S and 5C releases have given iOS a significant bounce compared to the previous month. Generally, Apple’s share of the market still remains lower than when the iPhone 5 was released, although this is not wholly unexpected as shoppers tend to react more positively to ‘full’ releases than incremental improvements such as the 5S and 5C,” Kantar analyst Dominic Sunnebo said.

The release of the iPhone 5s and 5c was solid but not as strong as last year’s iPhone 5 launch. The iPhone 5 topped Android in U.S. sales. This year, Android held 53 percent of sales while Apple claimed 40.8 percent.

In Japan, Apple holds 76.1 percent of sales. But in Spain, Apple has only 4.3 percent of sales while Android has over 90 percent.

The main reason for weak and inconsistent Apple sales is the premium price placed on the iPhone 5c. For instance, in the United Kingdom, the 5s model was outselling 5c to a ratio of three to one.

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