San Francisco, CA, United States (4E) – With Apple’s shortage of the upcoming Retina iPad mini displays, the company is turning to an unlikely source for its supply of displays — rival Samsung. Electronic suppliers LG and Sharp are not able to produce the number of desired displays needed for the new retina iPad mini launch.
Apple chief executive officer Tim Cook already admitted during an earnings call that the company was “unclear whether [Apple] will have enough for the quarter or not.” Reports surfaced that Sharp’s low yield of retina displays was the reason for the expected shortage.
A few months ago, the Wall Street Journal reported that Samsung, LG, and Sharp were the primary suppliers for the 7.9-inch iPad mini. Multiple reports also reveal that Apple would like to reduce its reliance on Samsung for parts needed for its products which makes the news unexpected.
Apple and Samsung are locked in a heated battle for smartphone supremacy. Currently, Samsung owns majority of the smartphone market share with Apple a close second.
The retina feature on the iPad mini is one feature consumers have been clamoring for since the third-generation iPad.