San Francisco, CA, United States (4E) – After successfully launching the most popular high-end line of headphones, Beats by Dre co-founders Dr. Dre and music producer Jimmy Lovine are set to launch music streaming service Beats Music. The service will first become available in the United States within the next few months. Beats Music will be accessible on desktop computers or mobile devices just as long as it’s connected to the Internet.
Rumors of Beats offering a music streaming service started when the company acquired music streaming company MOG last year for $14 million. According to tech website GigaOM, the Beats Music experience will be based on pre-readied playlists. These playlists are determined by a user’s favorite artist or mood.
According to president and COO of Beats Music Luke Wood, the company is offering an entirely different experience.
“We’re talking about real depth of personalization and knowing who I am, who you are, what we’re listening to, what we like, what we’ve listened to before and then offering up music that is highly relevant to our taste profile.
“If you really love music, we want something that can go deep with you for a really long time. And that requires a perfect harmony between the algorithm and human curation. Between the man and the machine,” Wood said.
Beats Music will join a saturated music streaming industry and will compete against the likes of Rdio, Spotify, and Pandora. Apple also recently launched its version of streaming music, iTunes Radio.