NBA promotes basketball to Canadian youth

Cesar Tordesillas – 4E Sports Contributor

Toronto, ON, Canada (4E Sports) – The National Basketball Association (NBA) has launched NBA.com/playball, a league database that makes it easy for youth and parents to find places to play.

Launched in English and French, NBA.com/playball shows nearly 700 youth basketball clubs in 10 provinces and three territories.

It also has public service announcements (PSAs) featuring notable Canadian and Raptor basketball talent, and social media promotions.

“It is an exciting time for basketball in this country, from the first-ever Canadian number one pick in the NBA Draft this year to rising participation numbers in the sport at all levels,” said Dan Mackenzie, Vice President and General Manager, NBA Canada. “Through this campaign, we will make it easier to find a place to play and to further contribute to the growth of basketball in Canada.”

The PSAs were a collaboration among the NBA, Canada Basketball, the Toronto Raptors, and Goodby Silverstein & Partners.

Featured in the PSAs are 2013 Number one draft pick Anthony Bennett of the Cleveland Cavaliers; who hails from Brampton, Ontario; Tristan Thompson also of the Cleveland Cavaliers, who is from Brampton, Ontario; Joel Anthony of the Miami Heat, who is from Montreal, Quebec; Jamaal Magloire, formerly of the Toronto Raptors, who is from Toronto, Ontario; Kelly Olynyk of the Boston Celtics, whose hometown is Kamloops, British Columbia.

Cory Joseph of the San Antonio Spurs, who is from Pickering, Ontario; Jay Triano, Canada Basketball Head Coach and Portland Trailblazers Assistant Coach, who comes from Niagara Falls, Ontario; Canada Basketball’s Shona Thorburn, Tamara Tatham, and Carl English; and Toronto Raptors players Qunicy Acy, Terrence Ross, Jonas Valanciunas and their head coach Dwane Casey also are part of the PSAs.

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