San Francisco, CA, United States (4E) – Microsoft’s Windows smartphones haven’t been a great success for the company, but it did achieve some popularity in certain parts of the world like the United Kingdom, France, Germany, Spain, and Italy. According to research firm Kantar Worldpanel, from May to July 2013 Windows Phone 8 sales increased by 8.2 percent across those five European countries.
The research firm adds that every one in 10 smartphone is a Windows Phone 8 in the countries of Mexico, Germany, France, and the United Kingdom. In fact, it is the second best-selling smartphone in Mexico — holding 11.6 percent of the market.
“Windows Phone’s success has been in convincing first time smartphone buyers to choose one of its devices with 42 percent of sales over the past year coming from existing feature phone owners. This is a much higher proportion than Android and iOS.
“The Lumia 520 is hitting a sweet spot, offering the price and quality that new smartphone buyers are looking for,” Kantar strategic insight director Dominic Sunnebo said.
After the failure of the Surface RT tablet, Microsoft’s foray into the smartphone market has a future. The momentum for its growth is big because smartphone sales in places like the United Kingdom increased by 66 percent in only a three month span.