New York, NY, United States (4E Sports) – After serious consideration, world No. 3 Maria Sharapova has decided to forego a plan to change her name to “Sugarpova” ahead of the US Open next week.
Earlier, the Times of London reported that Sharapova was set to change her name to the title of her candy company for the final Grand Slam tournament of the year.
However, her agent, Max Eisenbud, told ESPN that “we ultimately decided against it.”
“Maria has pushed her team to do fun, out-of-the-box-type things to get the word out about Sugarpova,” Eisenbud said. “In Miami, we’re going to fill a glass truck full of candy and drive it around town.”
“This was an idea that fell along those lines. But, at the end of the day, we would have to change all her identification, she has to travel to Japan and China right after the tournament and it was going to be very difficult,” he added.
Sharapova, a Russian citizen but has a green card and resides in Florida, needs several steps to change her name.
She would have had to file a name change petition in the state, submit fingerprints, have a background check and have a hearing before a judge. If the judge signed an order, the name change would be official.
Sugarpova, a premium line of gummy candies and gum, has caught on quickly since she introduced it last year.
In its first year, the company sold 1.8 million bags of its candy around the world in North America, Europe and Asia with planned launches in South America later this year.
The tennis superstar is also planning to expand her company brand this fall by selling pendants, purses and other accessories with the company’s lips logo on them.
Sharapova earned an estimated $29 million from June 2012 to June of this year, according to Forbes Magazine, the highest amount earned by a female athlete.