Beijing, China (4E) – Mobile video consumption has experienced a rapid rise in China, according to a report conducted by third-party app store Wandoujia. The consumption of mobile video has been dominated by Android users. Professionally produced content like TV shows is downloaded more than user produced content.
Over the last year, there have been mergers and acquisitions between China’s largest online video websites.
“In 2012, Youku-Tudou created what was then the country’s largest online video platform until Baidu took that title by merging its online video service, iQiyi, with PPS, which it purchased earlier this year for $370 million,” TechCrunch reported on the Chinese online video landscape.
Sohu Video was the top video site in China with 451, 000 monthly downloads. Wandoujia reported that Youku-Tudou’s notched the second largest number of downloads with 276, 000. It was an increase of 163 percent from last month. The quickest rise in downloads was experienced by Xunlei Kankan, a high-definition movie downloads app. It had a 126 percent increase in downloads.
“One of the things we’ve seen is that factories compete for workers by workers by having Wi-Fi in dorms because mobile devices serve as their entertainment centers and with Wi-Fi they can watch shows without having to spend too much money on data plans,” says Wandoujia International Project Manager Kai Lukoff added.