San Francisco, CA, United States (4E) – Supplier Hon Hai has been instructed by Apple to ship two new iPhone models in September. According to a report by The Wall Street Journal, the Cupertino-based company is gearing up for the launch of a new, more affordable iPhone (rumored to be named the iPhone 5C) and the anticipated iPhone 5S.
Last week, Apple has announced that it will host an event on September 10 to unveil the new iPhone 5S. During the company’s earnings call, it also hinted that a new iPhone model would be available by the end of the year in addition to the iPhone 5S.
The Wall Street Journal reported in April: “Apple has been working with its manufacturing partners in Asia on a less-expensive iPhone that will likely use a nonmetal casing to differentiate itself from the aluminum casing of the high-end iPhone. The shells of both iPhone models will likely come in multiple color options, officials at suppliers said at the time.”
Apple chief competitor Samsung is set to unveil a smartwatch called Galaxy Gear and a newer model of phablet Galaxy Note in an event on September 4. Samsung’s recent activity has forced Apple to respond with new products and releases. The talk that Apple has lot its innovative edge has caused the company’s stock to decrease by 40 percent from six months ago.
Apple is hopeful that a more affordable iPhone model will boost sales in developing countries such as China and India.