San Francisco, CA, United States (4E) – Apple is gearing up for the iWatch with the recent hiring of fitness industry consultant Jay Blahnik, who was instrumental in the development of Nike’s fitness FuelBand. 9to5Mac’s Mark Gurman first reported the hiring, which Blahnik signed on earlier this month.
Apple chief executive officer Tim Cook showed admiration for Nike’s FuelBand during his interview at an AllThingsD event earlier this year. It’s only right Apple hire the man responsible for the FuelBand’s success.
“You know I wear this, it’s the FuelBand. I think Nike did a great job with this. It’s for a specific area, it’s integrated well with iOS. There are lots of gadgets, wearables, in this space now,” Cook said during the AllThingsD conference.
Apple hasn’t announced what exactly is Blahnik’s role and purpose but it’s obvious that he’ll be working with the wearable devices team, including the highly anticipated iWatch. The FuelBand integrates well with Apple’s iOS, which means Blahnik will have his work cut out for him.
Cook is optimistic that the wearable device market is headed towards smartwatches.
“There’s nothing that’s going to convince a kid who has never worn glasses or a band or a watch or whatever to wear one. Or at least I haven’t seen it. So I think there’s lots of things to solve in this space, but it’s an area where it’s ripe for exploration,” Cook added.