San Francisco, CA, United States (4E) – LinkedIn has recently challenged Facebook for its share of younger users with the launch of University Pages. The company’s new product offers information and updates on more than 200 universities around the world. Each page will keep followers updated on news directly from participating campuses.
The pages are similar to LinkedIn’s Company Pages. Users will be able to see what alums are up to and what career they’re currently in. According to LinkedIn, University Pages want users to: Join the conversation; Explore universities worldwide; Check out notable alumni; Expand your opportunities; and Build your network.
University Pages are aimed at less professional and more social users — basically, teenagers. In a little more than two weeks the company is also set to launch a platform for high school students looking to attend universities. With a younger audience, LinkedIn wants to provide a clearer career path after high school and the moment students graduate from college.
“… I’m delighted to announce the launch of University Pages on LinkedIn – one cornerstone of our strategy to help students at every critical milestone from campus to fulfilling, successful careers.
“We believe University Pages will be especially valuable for students making their first, big decision about where to attend college,” LinkedIn Director of Product Management Christina Allen wrote in the company’s blog.