Los Angeles, CA, United States (4E) – Designer and newly appointed Diet Coke creative director Marc Jacobs has gone shirtless in its newest advertisement.
A 56-second teaser for a short film titled ‘Photo Booth Break,’ shows a mysterious man, who turns out to be Jacobs sans shirt, inside a photo booth which causes a commotion among a group of passing women.
Speaking about the new advertisement, which pays homage to the infamous Diet Coke Hunk ads during the 90s, Jacobs said, “I don’t have much shame or anything in terms of taking off my clothes…someone had the idea that I could possibly redo or make a wink at that sort of legendary advertising campaign. I thought, ‘Why not? It sounds like fun. I’ll do it.’”
Talking about the revealing campaign, the 49-year-old designer told Women’s Wear Daily, “I still think it’s hysterical people want me to take my shirt off. You know, I’m going to be 50 in two months, so I guess I should be glad. It feels like the decade of me taking my shirt off.”
Meanwhile, talking about being Diet Coke’s new creative director, Jacobs said in a video, “I felt very privileged to be asked to do this in the first place, because, of course, I have admired the work of the other designers who have worked in this project in the past and Diet Coke [and] Coca-Cola are iconic brands and I like an icon.”
Other well-known designers who have served as creative directors for Diet Coke are Karl Lagerfield and Jean Paul Gaultier.
For its 30th anniversary, Diet Coke will be releasing a collection of ‘whimsical’ and ‘feminine’ Diet Coke cans and bottles designed by Jacobs later this month.