Facebook’s prioritization of mobile ad revenue paying off
Mountain View, CA, United States (4E) – In its fourth quarter earnings report, Facebook shared that an estimated 23 percent — $305 million — of its ad revenue is derived from mobile. Mobile users have also increased by 57 percent from last year and now have about 680 million active mobile users.
In the third quarter of last year, Facebook reported that only 14 percent of its ad revenue was from mobile.
“In the third quarter and the first nine months of 2012, mobile advertising revenue as a percentage of adverting revenue was 14% and 6%, respectively. As mobile advertising was not offered prior to the first quarter of 2012, comparisons to prior year are not meaningful,” Facebook stated in its third quarter 10-Q filing.
The biggest social media website in the world recorded $1.585 billion in revenue in the last quarter of last year — an increase of 40 percent. Majority of the revenue came from advertising.
“Analysts believed that today’s earnings were going to be impressive due to improved monetization of its mobile ads,” The Next Web reported.
Facebook has enhanced mobile user experience by offering Facebook Messenger to users without phone numbers.