Nokia’s Asha sold more than its Lumia line in Q4

Jeremiah Yap – Fourth Estate Cooperative Writer

Espoo, Finland (4E) – Nokia’s fourth quarter financial report shows that the company isn’t done in the phone business yet. Despite struggling to gain traction in the smartphone market because of stiff competition from Apple and Samsung, Nokia is posting good numbers from selling low-end smartphones.

The company’s Asha line of entry level smartphones, which run the dated Symbian Series 40 OS, is outselling its high-end Lumia smartphone in a ratio of 2-to-1.

In the fourth quarter, Nokia shipped more than 9 million Asha phones compared to just 4.4 million Lumia smartphones. In the third quarter of last year, Nokia sold just 6.5 million Asha units. It’s a good sign for the Finnish multinational phone company in terms of grabbing emerging markets.

Nokia’s Asha sold very well in emerging markets such as India, Africa, India and Latin America, according to Raymond James analyst Tavis McCourt via AllThingsD. BlackBerry dominates the Indonesian market while China prefers to use Android.

The Asha is a low-end smartphone that pales in comparison to Apple’s iPhone and Google’s Android smartphones. It shouldn’t even be considered a smartphone.

Asha’s showing is encouraging for Nokia. But it will run into heavy competition from low-end smartphones that run Android.

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