Los Gatos, CA, United States (4E) – Verizon Communications and Coinstar’s Redbox Instant aims to have 35 million customers once it has established a strong presence in the market. The online video service launched its first public test and has signed 10, 000 users.
The new Redbox Instant will be paired with its Redbox kiosks service, which focuses on movies. Redbox Instant has made it known that it’s not a “Netflic killer.” What differentiates Redbox Instant from Netflix are DVD rentals.
“Films from Lions Gate (LGF), Paramount Pictures, Warner Bros., Universal Pictures, Sony Pictures and Relativity Media will be available for purchase and on-demand rental. Netflix had 27.5 million U.S. streaming and mail-order DVD subscribers as of Sept. 30.,” according to Bloomberg News.
Redbox Instant will cost about $8 a month and users will receive unlimited streaming. On top of that, subscribers will also get four DVDs a month. The official tally of movies offered online so far by Redbox Instant is 4,200 and an additional 2,500 available on video on demand.
Redbox Instant CEO Shawn Strickland promises to offer hard-to-find TV programs as part of its strategy.
“Ultimately the strategy for us in the content space has to be bringing people in, and TV is part of that,” Strickland added.