Samsung chooses to battle Apple in marketplace instead of in court

Jeremiah Yap – Fourth Estate Cooperative Writer

Seoul, South Korea (4E) – Samsung has declared a cease-fire against rival Apple in several countries in Europe. Samsung has dropped its request to ban Apple products from being sold in France, the U.K., Italy, Germany, and the Netherlands.

“Samsung remains committed to licensing our technologies on fair, reasonable and non-discriminatory terms, and we strongly believe it is better when companies compete fairly in the marketplace, rather than in court,” Samsung said in a statement.

While Samsung has requested to uplift its request to ban Apple, legal patent firm Foss Patents noted that the Korean-based electronics giant is still seeking compensation. Samsung confirmed this in a statement.

Earlier in the year a United States federal court ruled that Samsung pay Apple $1 billion in damages.

Samsung has chosen to compete against Apple in the marketplace.

“In this spirit, Samsung has decided to withdraw our injunction requests against Apple on the basis of our standard essential patents pending in European courts, in the interest of protecting consumer choice,” Samsung added.

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