Singer Katy Perry to launch fragrance line with Coty Inc.

Paula David – Fourth Estate Cooperative Reporter

Los Angeles, CA, United States (4E) – Pop star Katy Perry is to launch her new line of fragrances in partnership with French fragrance heavyweight Coty Inc.

In addition to her existing fragrances Purr and Meow, also with the same company, the 28-year-old singer told the Billboard magazine, “Coty has become my partner. We are working on the next fragrance, which is almost finished.”

Renato Semerari, president of Coty Beauty said that they are thrilled to be working again with the pop star because “Katy is original and daring-her unique approach to music and life will serve as the inspiration behind her innovative new scents and allow us to explore new avenues of scent creation.”

Other stars who have partnered with Coty Inc. for their fragrance lines are Lady Gaga, Beyonce, Jennifer Lopez and Celine Dion. Perry’s yet to be named fragrance is to be released next year.

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