New York, NY, United States (4E) – With more customers using mobile devices to shop online, Cyber Monday sales increased 30 per cent from last year’s figures and became the biggest online spending day in history, according to a report released by IBM on Tuesday.
The increase beats the 17 per cent rise in online sales on Thanksgiving day and 21 per cent gain on Black Friday. The 30 per cent increase on Cyber Monday is also higher than estimates from data tracking firm ComScore, which predicted sales of $1.5bn, a 20 per cent gain from the previous year.
IBM Smarter Commerce strategy director Jay Henderson said that bulk of the rise came from online sales of department stores, increasing 43 per cent from the same day last year.
The number of users that visited retail firms through smartphones is higher by 70 per cent from 2011. IBM said that 13 per cent of total spending sales came from sales using smartphones.
Other online stores that saw most sales growth on Monday include home goods sellers, health and beauty retailers, and apparel stores. Online shopping traffic was at its peak at 11:25am, according to IBM.
Experian Marketing Services noted that the top five retail websites that received the most “Cyber Monday” searches were Amazon, CyberMonday.com, MSN.Money, Target and Walmart.