NY, NY, United States (4E Sports) – A sustainable model is being implemented in the creation of a new women’s soccer league.
The soccer federations from the U.S, Mexico and Canada have committed to pay the salaries of the international players in the still unnamed eight-team women’s league.
United States Soccer Federation (USSF) President Sunil Gulati also wants less hype and more performance.
“The hype will come if we have the performance,” he said.
There is the need find additional savings beyond salaries, according to Boston Breakers managing partner Michael Stoller.
The front-office operations of the new venture will be housed by the USSF, reducing overhead. A move to smaller stadiums is also in the offing, and the front-office staffs of the teams involved will be leaner than their WPS forebears.
“Even if this isn’t a solution to breaking even, it’s a solution to losing a lot less,” said Chicago Red Stars CEO Peter Wilt.
But Gulati admitted that players at the lower end of the pay scale will have to find second jobs in order to make a living.
Gulati revealed that a “handshake agreement” had already been reached with one national sponsor, and preliminary discussions were already under way with a potential broadcast partner.