Beijing, China (4E) – The current top selling smartphone manufacturer in China is Samsung. But according to market research firm Gartner, that will change next year. Gartner predicts Lenovo will overtake Samsung in 2013.
Chinese company Lenovo is more known for its personal computers (PC) than for its smartphones. What makes Lenovo competitive in the Chinese smartphone market is its nationwide distribution of units and affordable pricing.
“The brand is positioned at the mid-to-lower end which will drive much of its future growth, and this is where global brands are less competitive. It will also gain share from open markets where its brand and distribution are better established than local competitors,” Gartner reported in its study.
Lenovo’s market share made a significant jump in the third quarter of this year — from 1.7 percent in 2011 to 14.8 percent in 2012. That was enough for Lenovo to grab the second largest smartphone market share in China behind Samsung (16.7 percent) and ahead of Apple (6.9 percent).
China isn’t the only market Lenovo is making a push in. The PC maker has also expanded its operation to India.
It’s been a great year so far for Lenovo. The company recently grabbed the number one spot from Hewlett-Packard in terms of global PC market share.