Apple products top most holiday wish lists, according to Nielsen
New York, NY, United States (4E) – For little kids who weren’t naughty but nice want something really special from Santa. Or should we say from Apple. Consumer-generated media analyst firm Nielsen conducted a study on what kids (aged 6 to 12) want most for Christmas and Apple products dominated the list.
Based on its study, Nielsen reveals 48 percent of kids surveyed want an iPad for this holiday season. The second top choice kids want is Nintendo’s recently released console, the Wii U. The Wii U makes a surprise cameo in the top five despite generally average reviews from critics. An estimated 39 percent of kids surveyed wanted Nintendo’s latest offering.
The third most wanted gift is the iPod touch, which grabbed 36 percent of those surveyed. It was tied with the iPad mini with also 36 percent of respondents revealing they wanted the smaller model of Apple’s popular tablet.
Rounding out the top five was the iPhone with 33 percent. The demand among kids for the iPad, iPod touch and iPhone increased from last year.
Nielsen also conducted a survey among teens 13 years old and older and found that the iPad was also the top choice. It received 21 percent of those surveyed. Computers landed in the second spot and Android tablets were the third most wanted by teens.
Among adults surveyed, the iPad mini came out on top followed by the Kindle Fire and iPod touch.