HP: Surface tablet isn’t a threat; presents businesses with the Elite Pad

Jerimiah Yap – Fourth Estate Cooperative Writer

Palo Alto, CA, United States (4E) – Hewlett-Packard (HP) doesn’t consider Microsoft’s Surface a threat in the computer/tablet market. This is according to HP’s head of PC business Todd Bradley.

Bradley was previously the chief operating officer of PalmOne. He’s been working for HP for seven years now and only last year he took over the PC business.

“I’d hardly call Surface competition…It’s expensive. Holistically, the press has made a bigger deal out of Surface than what the world has chosen to believe,” Bradley boldly proclaimed during an interview with IDG Enterprise.

Bradley is quick to impart judgment on Microsoft’s newest mobile device, but he easily forgets that HP’s foray into the tablet business was a disappointment when it released the TouchPad.

That didn’t hinder HP from pursuing a place in the tablet market. HP aims to make tablets that focus on “communication and execution.”

Unlike other companies, HP isn’t targeting the general consuming population. The company’s vision for tablets is for the use of businesses that’s why it came out with the Elite Pad.

“The Elite Pad is built for the enterprise; it’s built on a 16:10 aspect ratio screen so you can view a whole page as opposed to format through a page. It’s focused on backward compatibility of applications, it’s focused on the ability to open it and service it, as opposed to return it,” Bradley added.

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