Bristol, CT, United States (4E Sports) – ESPN will air the Allstate Sugar Bowl in New Orleans across multiple platforms through 2026.
The TV partnership was reached between ESPN president John Skipper, SEC commissioner Mike Slive and Big 12 commissioner Bob Bowlsby.
Each year, The Sugar Bowl will be played Jan. 1 each in prime time beginning 2015.
These rights include television, ESPN Radio, ESPN Mobile TV and on smartphones, tablets, online and on Xbox LIVE via WatchESPN. Additionally, ESPN has secured rights to distribute the Sugar Bowl on ESPN 3D and around the world via ESPN International.
The SEC and Big 12 recently picked the Sugar Bowl as the site of their new marquee game. Their champions will play in the game, unless those teams are selected for the four-team playoff that also starts in the 2014 season. The Sugar Bowl will be one of six sites in the playoff rotation.
ESPN will pay $80 million a year to televise the Sugar Bowl, according to ESPN’s Brett McMurphy.
This is the same amount the network will pay annually for the Rose Bowl. The network had previously announced a new 12-year agreement for the Rose Bowl Game presented by Vizio, also beginning in 2015.
The Orange Bowl is expected to cost $55 million, McMurphy added.