PA Wilds Launches New Web site Focused on Travelers

BROOKVILLE – As more visitors discover the beauty and diverse attractions of The Pennsylvania Wilds, the region has launched a redesign of its Web site – www.PAWilds.com – with new features geared to help travelers explore the area.

The redesign allowed the PA Wilds Marketing Corp. to prominently position popular local attractions with easier navigation to dining, lodging and event information on a local and regional level. The Web site now features an interactive map of each county with iconic attractions and an improved event calendar to help travelers both plan a trip in advance and access travel resources on the go.

“We hope the new layout of our Web site truly showcases the Pennsylvania Wilds natural and cultural resources for those unfamiliar with the area while offering easy access to important travel related information to inspire visitation to the Pennsylvania Wilds, “  said Dave Morris, president of The PA Wilds Marketing Corp..

The Web site redesign comes on the heels of a recent Pennsylvania Wilds Leisure Visitor Conversion and ROI Study conducted by North Star, indicating an increase in the number of tourists and the average spending per person per trip in the Pennsylvania Wilds last year.

The study concluded that visitor spending has increased to an average of $251 per person per trip, resulting in more than $18,645,000 in visitor spending in 2011. Of the 882 visitors polled, the most popular activities include visiting state parks and forests, driving along Pennsylvania’s scenic byways and hiking, with 87 percent indicating that they are “Very Likely” to return to the PA Wilds.

For more information about the Pennsylvania Wilds, visit www.pawilds.com.

About the Pennsylvania Wilds

The Pennsylvania Wilds initiative includes Cameron, Clarion, Clearfield, Clinton, Elk, Forest, Jefferson, Lycoming, McKean, Potter, Tioga, Warren and part of Center counties. The region is recognized as a significant outdoor recreation destination in the eastern U.S. Spanning more than 2 million acres, the region offers remarkable outdoor experiences with 29 state parks, 50 state game lands, a national forest, abundant wildlife and hundreds of miles of land and water trails. The attractions and appeal of the region include the Allegheny National Forest, the PA Grand Canyon, Wild & Scenic Clarion and Allegheny Rivers and Pennsylvania’s largest free roaming Elk Herd in the eastern U.S.

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