iOS users more likely to try different web browsers than Android users
San Francisco, CA, United States (4E) – Advertising firm Chitika released results showing that 85 percent of people who use iOS browse the web with Safari. Only 3 percent of people using iOS use Google’s Chrome web browser, even though Chrome was the most downloaded app in Apple’s App Store for a number of weeks during the summer.
The report also concludes that 11.9 percent of iOS users browse using other browsers such as Dolphin and Atomic.
While iOS users are more likely to use different web browsers other than the default Safari that comes with it, Android users are the complete opposite. About 91 percent of Android users surf the web using the default web browser. Only 5.8 percent of Android users run Opera and 2.3 percent use Chrome.
“These figures are more a testament to mobile users’ complacency. The vast majority are fine with the performance of the default browsers on their phones and tablets, and don’t see the need to commit to an alternative,” Chitika stated in their report.
According to Chitika, these statistics show that iOS users are more likely to step out of their comfort zones and try new browsers than Android users.
Chrome and Firefox both have small percentages of the market, but Chitika believes this shouldn’t be a reason to underestimate both browsers.
“While both Chrome and Firefox’s share of iOS and Android Web traffic are meager, their modest performances shouldn’t be taken as a statement about poor usability – both browsers received mostly positive reviews from critics,” Chitika added.