Facebook boosts its mobile services through its partnership with Bango
Menlo Park, CA, United States (4E) – Facebook has partnered with Bango and now accepts mobile payments through various carrier services in the United States. Bango is one of the most popular mobile payment services in the world. Aside from Facebook, retailers, stores and content providers use Bango to collect payments from customers.
Facebook has promised investors in the past that it will focus on its mobile side of the business. This entails mobile advertising, mobile payments and a better mobile Facebook app. This is just one of the steps Facebook is undertaking to boost investor confidence in the company.
According to Bango, “Facebook’s mobile web users to easily purchase digital content without the use of premium SMS messages or the limitations of credit cards. Instead, users enjoy frictionless operator billing, paying on their phone, without the need to register personal details.”
This will undoubtedly help Facebook’s share prices. Facebook’s stock has dropped an estimated 50 percent since its initial public offering in May.
Facebook CEO Mark Zuckerberg expressed earlier in the month that the future of Facebook depends on its mobile services.
Hopefully, it’s offering of mobile payments with the help of Bango will be a successful new direction for Facebook.
Bango CEO Ray Anderson said of the deal with Facebook: “We’re delighted to bring Bango’s payment experience to Facebook. As the mobile web experience has matured and improved, consumers are increasingly keen to purchase digital goods on mobile devices.”
Users in the United Kingdom and Germany can also make mobile payments using Bango.