Facebook to rid of fake "Likes"
Menlo Park, CA, United States (4E) – In an effort to clean up its website, Facebook is ridding the community of spammers and malware that generate a number of fake “Likes.” The most popular social media website in the world believes that the number of Likes on corporate pages will likely drop by one percent after it’s done with its crackdown of fake user profiles.
Corporations and businesses often raise their Facebook profile by hiring marketers to ‘Like” their page or by simply “buying” Likes. Facebook clearly condones this practice.
On its official blog, Facebook said:
“Newly improved automated efforts will remove those Likes gained by malware, compromised accounts, deceived users, or purchased bulk Likes. While we have always had dedicated protections against each of these threats on Facebook, these improved systems have been specifically configured to identify and take action against suspicious Likes.”
The number of fake Likes comes from fake user accounts rather than accounts owned by people. Determining the fake profiles from the genuine ones may take a while for Facebook since it currently has more than 950 million users.
Aside from simply purchasing thousands of Likes or hiring marketers to create thousands of bogus accounts, spam is also a problem. Spam can cause a user to Like a particular page or profile simply by clicking on a post or viewing a posted video.
The advertising revenue from which Facebook earns can be affected by fake Likes. Likes determine how effective a marketing strategy is on consumers.
Just weeks ago, Facebook concluded that almost two percent of its user profiles were created to perform illegal activity on the website.